Creating A Focal Point
Source: Ballard Designs
Let's start with defining what a focal point is. In design, a focal point is a defining feature of the room, either architectural like a fireplace or created with furniture like the example above. A focal point is basically the eye-catching moment in a room. So even in the most basic room, a focal point can be created. If you have a remarkable detail in your home like a fireplace, built-in, or textured wall these can all be enhanced by design.
The focal point of a space is also the point around which all other elements of the room revolve around. For example, furniture placement is designed around the focal point. Color and texture are also determined around the focal point feature of a room. Notice the furniture placement of the above photo has the chair and sofa with high backs turned away from the feature wall shelving unit. The coffee table is clear to allow the eye to go right to the wall without much pause, which is an interior design trick; that allows for the space to appear bigger than it is since your eye is able to move through the space without having to ever stop in multiple places. Think of it like this, every time your eye stops in a room it's like a wall being up which encloses the space.
Another designer trick is to create multiple levels of interest in a space. Have varying heights of furniture so that you notice pretty things at all heights. For example, have a beautiful area rug with a decorated coffee table surrounded by a taller element like a fireplace feature or bookshelf. Even a beautiful chandelier can highlight a ceiling detail or crown detail creating another area of interest that allows your eye to move all the way up now making your ceiling heights feel taller. We have all heard that dark colors can make rooms feel smaller and bright whites make rooms feel bigger. For the most part, this is true but there are always exceptions. For example, painting the ceiling to match the walls in the same dark color can make your space actually appear larger.
No matter the space, you can always create a focal point that defines the room while bringing the whole design together.

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